Isaiah coaches Nathanael for an upcoming presentation. Listen to part one to hear how Isaiah coaches; listen to part two to discover how the coaching worked for Nathanael and why Isaiah made the coaching decisions he did.

Part 1, Part 2, Part 3

Show notes

PART ONE: Coaching workshop

Isaiah opened with a seemingly random story: Isaiah’s Dad attended his trumpet playing lessons. He then actually connected the story to this episode’s theme: real live coaching.

Nathanael has a nice gig coming up: a breakout speaking slot during the Marketo Marketing Nation conference in San Francisco. His slides are locked, but he has some concerns about what to actually say and how to own the platform.

Bonus lesson learned: why did Marketo pick Nathanael’s talk? Clickbait in the wild—or ‘conference bait,’ according to Isaiah.

The process Nathanael used to develop his presentation may be interesting—if you ever wonder how people come up with what to say—it involved conversations, audio recordings thereof, and hand-drawn visuals.

While Nathanael is retrospecting on the exciting development of his presentation, work he’s already done and is happy with, Isaiah jumps in with a stunningly clarifying yet simple coaching question.

Isaiah helps clarify Nathanael’s goal—being memorable—and offers two recommendations to accomplish the goal.

First: the crux of the message should be a single memorable, quotable phrase (employing a figure of speech). Isaiah’s analysis on why this should be the case will apply to the next thing you say, no matter what the platform. He also, helpfully, explains how to develop these phrases.

(Quote of the episode “I’m excited, I now have homework!” —Nathanael)

Second: as a workshop presented, deploy a menu of real tactics that engage the audience in the topic, breaking the “I’m the presenter; you’re the audience” mold. This will create energy in the room and make the workshop memorable. Isaiah then offers a guardrail on how not to do this: don’t ask questions first, as a warmup, that’s an immediate ask of the audience, with nothing offered first. Nathanael has a few ideas to deploy in the talk.

PART TWO: Debriefing the Coaching Session

After the 18.5-minute coaching session, Isaiah asks for a net promoter score. Nathanael answers yes!

The presentation has created some trepidation and fear for Nathanael, most of it irrational. Talking with Isaiah about the workshop itself, using objective facts, helped Nathanael realize what will be gained by giving it his best shot.

Isaiah wonders if the talking aloud about the presentation was as helpful as talking through the presentation, and Nathanael thinks it was the most helpful. He developed a “swing thought.”

The hosts decide that OYP has no official position on the moon landing. However Isaiah does recommend a reading a related speech for inspiration.

Nathanael offers a Powerpoint study from the non-profit world that helped him make his presentation; Isaiah tells him why he remembered the title of the study.

Email your questions for the coaches to